Vodafone was officially launched January 1st, 1985. By the mid 1990s mobile telephony was an industry in explosive growth, and Vodafone was at the forefront. Its corporate environment at that time was one of indoctrination, fear, and obedience, comparable to a religious cult - which most certainly worked in the sense of growth success.
The publication
"The Origins of Vodafone"
reviews this environment, the players, and subsequent developments.